Customer Data Strategy & Architecture
I help companies map out and align their customer data ecosystem. That includes:
- Building unified customer views
- Auditing existing data tools and processes
- Creating roadmaps for CDP/CRM/BI integration
AI Strategy & Use Case Vetting
AI is powerful—but it’s not a silver bullet. I help companies:
- Identify where AI can genuinely drive efficiency or insight
- Avoid investing in AI for the wrong reasons (or the wrong use cases)
- Integrate AI initiatives into their broader customer data strategy
- Communicate realistic expectations to internal and external stakeholders
Campaign Measurement & Analytics
You can’t manage what you can’t measure. I design frameworks to:
- Evaluate marketing effectiveness
- Implement test-and-learn strategies
- Build marketing dashboards that actually get used
Data Governance & Enablement
I make sure the right people have access to the right data, and that it’s trusted:
- Define data ownership and governance models
- Empower teams with self-serve BI training
- Create foundational documentation (data dictionaries, reporting protocols)
Fractional Leadership
Need a strategic lead without a full-time hire? I offer:
- Interim/fractional Head of Data or Analytics roles
- Cross-functional facilitation and executive storytelling
- Support hiring your future data team