Customer Data Strategy that Works

You don’t need more dashboards. You need a strategy that connects the dots across your customer data, tools, and teams. I help consumer-focused organizations turn messy data into meaningful, measurable outcomes.

Hi, I’m Lisa Moschkau. I help brands design and implement customer data strategies that actually drive results. Whether you’re trying to unify fragmented systems, make sense of CDP investments, or measure marketing impact, I bring practical experience and clear-eyed thinking to the table.

What I do

• Customer Data Strategy & Roadmapping
• Cross-Functional Alignment & Technical Translation
• CDP/CRM Implementation & Optimization
• Analytics Team Building & Leadership
• Vendor Evaluation & Integration Support